Accidental Wine is the island of misfits for wine. Like an ambulance chaser, they count on accidents to happen. The concept is when a bottle breaks and soils its neighbors, someone thinks an ugly label is a good idea or the label reads Pinor Noir — as long as the wine is fine, Accidental Wine will swoop in grab the lot and discount it 20-40% to consumers. Just because something’s not pretty on the outside, doesn’t mean it’s not pure on the inside. Sound like anyone you know? Shit happens and consumers are cheap, so why not make a business of it?
Image credit: Accidental Wine